🧠 AI Lead Enricher & Qualifier using Bright Data MCP and Hubspot This workflow automatically enriches inbound leads, evaluates their business fit, updates HubSpot, and alerts the team only when a lead meets qualification criteria. It eliminates manual research and scoring while keeping CRM data clean and complete. 🏗️ What this automation does Step Component Purpose 1 Form Trigger Captures a new lead’s Name + Email 2 AI Lead Enricher Agent Uses Azure OpenAI + Bright Data MCP to search the public web and fill missing contact + company details 3 Structured Output Parser Ensures AI returns clean JSON in a strict schema 4 Lead Scoring Agent Calculates a numeric Fit Score (0–100) based on ICP match 5 IF Logic Routes the lead based on Fit Score threshold (> 70 = qualified) 6 HubSpot Actions Updates/creates Contact & Company with enriched properties 7 Slack Notification Sends high-quality leads to the team instantly 🧩 Data Enriched by AI The enrichment agent populates the following fields only if validated with high confidence : Contact Job title LinkedIn profile Country Company Company name LinkedIn company page Industry Number of employees Annual revenue Description Headquarters (country & city) Funding raised If reliable data is not found → field stays "" (no hallucination, no guessing). 🎯 Lead Qualification Strategy The Fit Score (0–100) evaluates how aligned the lead is with a: B2B automation / AI / RevOps agency targeting SaaS and tech companies Score increases for: SaaS / tech / B2B service industries Mid-size or high-growth teams High-responsibility job titles (Founder, COO, Head of Ops, RevOps, CTO) Funding raised or traction signals 🔔 Resulting CRM + Team Workflow Fit Score CRM Update Slack Notification > (qualified) Contact + Company updated YES — sales alert sent ≤ 70 (not qualified) Contact + Company updated No notification This ensures: CRM always stays enriched and structured Sales only sees high-potential leads No lead is ever dropped or ignored 🌟 Why this automation is powerful ✔ 0 manual research ✔ 0 manual lead scoring ✔ Real-time alerts for high-value leads ✔ Eliminates poor data quality in HubSpot ✔ Works instantly on every form submission 🔧 Ideal use cases Agencies generating inbound leads SaaS companies with SDR teams RevOps teams improving CRM hygiene Lead qualification before booking calls 📌 Key Integrations Azure OpenAI Bright Data MCP HubSpot (Contacts & Companies) Slack n8n Form Trigger This workflow can run fully autonomously or be extended with: Calendly auto-booking for qualified leads Sales sequence automation CRM lifecycle stage updates Forecasting dashboards